Pestalozzi advises Vista and TripleLift on its acquisition of 1plusX
TripleLift Inc., a leading advertising technology platform backed by Vista Equity Partners, has successfully acquired 1plusX AG.
1plusX is a Swiss technology company that offers a first-party data platform. Their core product enriches publisher first party data with AI to create precise audience and content profiles in real-time. These profiles can then be activated on relevant channels from mobile to web to connected TV.
Pestalozzi advised TripleLift on all Swiss law aspects of the transaction.