Pestalozzi advises TripleLift on its acquisition of 1plusX

TripleLift Inc., a leading advertising technology platform backed by Vista Equity Partners, has successfully acquired 1plusX AG.

1plusX is a Swiss technology company that offers a first-party data platform. Their core product enriches publisher first party data with AI to create precise audience and content profiles in real-time. These profiles can then be activated on relevant channels from mobile to web to connected TV.

Pestalozzi advised TripleLift on all Swiss law aspects of the transaction.

The Pestalozzi team included:
Beat Schwarz (Partner - Corporate / M&A), Jonas Sigrist (Partner - Tax), Martin L. Mueller (Partner - Employment & Pensions), Franz Schubiger (Partner - Corporate / M&A), Sarah Drukarch (Senior Associate - IP & TMT), Florian Schnyder (Senior Associate - Corporate / M&A), Hannes F. Baumgartner (Associate - Corporate / M&A), Martina Herzog (Associate - Employment & Pensions), Melanie von Rickenbach (Associate - Real Estate & Environment), Aline Haas (Junior Associate - Corporate / M&A), Samir El Hemdi (Junior Associate - Corporate / M&A), Manuela Morel (Paralegal - Corporate / M&A), Philipp Wehrli (Paralegal - Corporate / M&A)

Pestalozzi Attorneys at Law Ltd.
Zurich – Loewenstrasse 1 | 8001 Zurich | Switzerland | T +41 44 217 91 11
Geneva – Cours de Rive 13 | 1204 Geneva | Switzerland | T +41 22 999 96 00
www.pestalozzilaw.com